Branding project including logo design and promotional material for ISMS.
The branded collateral included promotional DL handouts, poster, electronic promotions and website. To create hype and promote the exhibition, the project also included a guerrilla marketing campaign which involved plastering the “ISMS” logo in public places to promote discussion.
The ISMS collection contains 14 posters which were exhibited in an exhibition of the same name. The topics covered include Racism, Sexism, Feminism, Elitism, Postmodernism, Commercialism, Consumerism, Criticism, and Communism.
ISMS also included a handmade series entitled ‘Svoboda’, a series of posters that were created and pasted in public spaces in Prague. This series was in response to the 20 year anniversary of the fall of Communism and paid homage to the handmade posters which helped fuel and carry the message of the revolution at the time.